Promega Corporation Honored by City of Fitchburg for 30 Seasons of Hosting the Fitchburg Farmers Market
Madison, WI USA. (June 03, 2026)
The City of Fitchburg has issued a mayoral proclamation recognizing the 30th season of the Fitchburg Farmers Market and honoring Promega Corporation for its continued support and hosting of the market at the Agora Pavilion. Fitchburg Mayor Julia Arata-Fratta presented the proclamation at the May 26 City Council meeting.
About the Fitchburg Farmers Market
Established in 1996, the Fitchburg Farmers Market operates every Thursday from May through October at the Agora Pavilion on the Promega Madison corporate campus. The market runs 3:00 PM to 6:00 PM at 5500 E Cheryl Parkway, surrounded by prairie and pond. A community landmark for three decades, the market offers:
- Fresh locally sourced produce, artisanal cheeses, baked goods, and fresh flowers
- Handcrafted goods and live music
- Third-Thursday special events featuring local charities, demonstrations, and performances
- Multiple payment methods to ensure accessibility for all community members
Promega has hosted the market since its founding, providing the space and infrastructure that has made it a lasting community institution. The relationship reflects Promega’s broader commitment to community partnership, local agriculture, and creating a welcoming environment for neighbors and visitors alike.
Market Background
The market’s origins trace to a simple pole tent in an empty lot near what is now the UW Health building at S. Fish Hatchery Road and E. Cheryl Drive, before finding its permanent home under the landmark Agora Pavilion in 2001. It emerged during a formative period when both Promega and the City of Fitchburg were young and growing together. Promega, founded in 1978, was establishing itself as a biotechnology leader while Fitchburg was evolving its own civic identity.
For Promega, sponsoring the market was a way to build authentic community connections, demonstrate environmental stewardship through support for local sustainable agriculture, and bridge the gap between biotechnology and everyday community life. Thirty years later, the market has grown from that modest beginning into essential community infrastructure, a weekly gathering place that connects people to local food, to each other, and to the land.
Learn more about the Fitchburg Farmers Market and read the full text of the City of Fitchburg’s proclamation at https://fitchburgmarket.wordpress.com/.
Fitchburg Mayor Julia Arata-Fratta (center) joins vendors and organizers of the Fitchburg Farmers Market under the Agora Pavilion at Promega's Madison campus. The city recently issued a mayoral proclamation honoring the market's 30th season and recognizing Promega as its long-standing host.
About Promega Corporation
Promega Corporation is a leader in providing innovative solutions and technical support to the life sciences industry. The company’s portfolio of over 4,000 products supports a range of life science work across areas such as cell biology; DNA, RNA and protein analysis; drug development; human identification and molecular diagnostics. These tools and technologies have grown in their application over the last 45 years and are used today by scientists and technicians in labs for academic and government research, forensics, pharmaceuticals, clinical diagnostics and agricultural and environmental testing. Promega is headquartered in Madison, WI, USA with branches in 16 countries and over 50 global distributors.
